RSA Briefing
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Section 14

Media enquiries & checklist

If a journalist approaches.

Media

Staff should not give interviews or official statements. Politely direct all media enquiries to the RSA management team onsite.

"I'm not the best person to comment on that, but I'd be happy to connect you with the RSA representative who can help."
Final checklist
  • Be friendly
  • Be approachable
  • Listen first
  • Avoid judgement
  • Encourage safer choices
  • Never tell somebody they are safe to drive
  • Never give legal advice
  • Escalate concerns when necessary
  • Focus on helping people get home safely

Remember

Every conversation is an opportunity to make a difference.